Monthly Archives: Sep 2017

Facts tell – Emotions sell

Microphone Public Speaking Selling Maurice Kerrigan Africa

Facts tell – Emotions Sell 2300 years ago, Aristotle wrote down the secret to being a persuasive speaker, the secret which forms the basis for nearly every public speaking book written since then. Do you know the secret? It is simply ‘ethos’ which is your credibility; ‘pathos’ which is your emotional connection to your audience; […]