Monthly Archives: Aug 2017

Looking Through the Customer Lens

Customer Glasses MK Africa

Looking Through the Customer Lens Customers are feeling pressure to get more done with less, so many of them are reducing the number of companies they do business with. At the same time, companies are urging their salespeople to increase sales to present customers. Unless we nurture our existing customer relationships, it will be increasingly […]

Customer Diversity – One size does not fit all

Customer Diversity_MK Africa

Customer Diversity – One size does not fit all Whether you are working in a customer-service call centre serving a global audience, or staffing the customer service desk in a local retail store, you will most certainly be working with a broad range of customers. You will encounter different languages, cultural backgrounds, age groups, genders, […]